When companies form, they instantly think about how they can market their brand. You won’t be any different because you need to advertise to sell products and make money. That is how the industry works. Still, that doesn’t mean that you can deviate from the norm by choosing different marketing techniques. The ‘experts’ will try and tell you that there are only a few ways to ensure that you effectively market your brand, but they are wrong.
There are hundreds of ways to market your brand if you know where to look. In fact, there are several unusual ways to market your brand. And, these are the ones that you want to concentrate on if you want to make a splash. The great thing about the weird and wonderful world of marketing is that it is new and fresh. Unlike the tried and tested methods, consumers aren’t wise to them, which makes them more effective.
If you are a non-believer, here are ten methods you can try that will transform your marketing strategy.
Door Hangers on Door Knobs
One great way to hit your target audience is to target their specific location. That way, you know that you are talking to them directly and will listen. Marketing can be hit and miss for the reason that companies don’t tailor their campaign – they spray bullets and hope one of them hits. Door hangers are different in this sense. But, they are also different because they stand out from the crowd. The perceptive ones among you will realize that a flyer or a leaflet will have the same effect. But, everyone has seen a flyer before. In fact, most people are predisposed to throw them away before they read what is on the page. Door hangers are unique, which means the target will have the courtesy of reading it before they make a judgment.
Flyers on Cars
The only problem with a door hanger is that it only works on doors. If you want to get a message to a driver, for example, you can’t leave a door hanger. With this in mind, you need an alternative. There are a few, but the best is a flyer. From your point of view, the flyer is cheap to mass produce. Plus, it is easy to wedge under a driver’s windscreen wipers. From their point of view, they are more likely to look at it before they throw it in the trash. The sight of a piece of paper stuck on their car is enough to make people think they have a ticket. As a result, they will always double check because they don’t want a fine or points on their license.
To be fair, trade shows are becoming more popular. Still, they are not as popular as they should be given their effectiveness. If you are not aware, a good trade show performance will go a long way. For starters, the people at the shows are people that want to view your products. Before you even begin, you are surrounded by your target customers. Better than that, it is also a good place to show off your brand and get into their heads. The right booth or the right freebie could be the difference between them forgetting your business and sticking in their heads. Newbies need inspiration, which is why you can browse for ideas from Steelhead Productions. Novices should never go to a trade show without knowing the basics because it won’t help your business. Always do your research beforehand.
Purchased Word of Mouth
Word of mouth is where you create that much of a buzz that your customers tell their friends who then pass it on, and the cycle continues. Lots of businesses have climbed to the top thanks to word of mouth advertising. However, it isn’t an easy form of advertising because you need to amaze your customers. Instead of going through the trouble, you can pay people to talk about your company. Your best bet is to find people that are willing and ask them to promote your business to whomever they can. Thanks to social media, they can leave Facebook posts or tweet their followers. Or, they can talk to people on the street.