Tuesday, April 18, 2017

10 Most Unusual Ways to Promote Your Business

When companies form, they instantly think about how they can market their brand. You won’t be any different because you need to advertise to sell products and make money. That is how the industry works. Still, that doesn’t mean that you can deviate from the norm by choosing different marketing techniques. The ‘experts’ will try and tell you that there are only a few ways to ensure that you effectively market your brand, but they are wrong.

There are hundreds of ways to market your brand if you know where to look. In fact, there are several unusual ways to market your brand. And, these are the ones that you want to concentrate on if you want to make a splash. The great thing about the weird and wonderful world of marketing is that it is new and fresh. Unlike the tried and tested methods, consumers aren’t wise to them, which makes them more effective.

If you are a non-believer, here are ten methods you can try that will transform your marketing strategy.

Door Hangers on Door Knobs

One great way to hit your target audience is to target their specific location. That way, you know that you are talking to them directly and will listen. Marketing can be hit and miss for the reason that companies don’t tailor their campaign – they spray bullets and hope one of them hits. Door hangers are different in this sense. But, they are also different because they stand out from the crowd. The perceptive ones among you will realize that a flyer or a leaflet will have the same effect. But, everyone has seen a flyer before. In fact, most people are predisposed to throw them away before they read what is on the page. Door hangers are unique, which means the target will have the courtesy of reading it before they make a judgment.

Friday, April 7, 2017

IQ vs. EQ – What is More Important to Succeed in Business?

What is an important criterion to determine success in business – Intelligence Quotient vs. Emotional Quotient? The debate of importance between IQ and EQ has been going on for quite some time. Some argue that IQ has been standardized over number of years and hence is a pretty good indicator of a person’s ability to deal with the challenges of business. On the other hand, there are people who make a case that IQ has nothing to do with the success of failure in business. It is how you deal with your own emotions and those of others that helps you succeed in business. So who is right? What is more important IQ or EQ? Let’s understand what they are and how they help a person succeed.

Intelligence Quotient (IQ)

IQ was invented in the early 20th century. Since then it has been the most common professional measure of person’s intelligence. It has been used in number of situations to determine person’ intelligence and his ability to perform certain tasks.

Due to 1971 ruling from US Supreme Court companies are barred from using IQ tests for hiring employees unless they are specifically related the job employees are required to perform. Because of which majority of companies do not administer these tests during job interview and instead resort to behavioral questions and tests. Companies can however use these tests to determine the performance of employees after they have been hired.

According to report published by Harvard Business Review IQ tests predict the performance of managers to a limited extent. They can measure someone’s vocabulary knowledge, or arithmetic and spatial skills, but many of those skills are not directly applicable to the workplace.